Url holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market.Below are the 10 most important signals that major search engines detect from URLs when determining the page’s content, who the target market is, and how high to rank the page in the search results.
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1.Add target keywords on your Url.
Search engine read Url so they can better connect there users with relevant content.
OK URL: http://yourdomain.com/couches/brown-leather
Bad URL: http://yourdomain.com/color-234-couches
2. No Capital Letters
Capital letters just confuse everybody, including people and search engines. Adding capital letters, in a way, encrypts your URL by making it exponentially hard to remember.
3. Upload a Favicon
The tiny little icon next to your URL in a browser is a favicon. Adding one has many benefits. Search engines like Bing and Google have toyed with including favicons in the search results. Favicons also stand out more in browser bookmarks, helping with brand recognition and trust.
4. Block Bad URLs with Robots.txt
Avoid being penalized for duplicate content by blocking search engines from indexing multiple URLs to the same content and other problematic URLs.
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